Growth Engineer / Performance Marketing Specialist (B2B SaaS)

Remote (Global)

We're hiring a Senior Growth Engineer / Performance Marketing Specialist to drive B2B SaaS demand generation, lead generation, and trial acquisition for Dotcom-Monitor.

This is a hands-on individual contributor role combining:

• performance marketing
• conversion rate optimization (CRO)
• content creation and growth asset development

You will own free trial growth, signups, and qualified pipeline generation across paid and organic channels - and help create the content and assets that drive that growth.

Why this role is different

• Established product with real customers and revenue
• Technical product (monitoring + load testing) used by DevOps and engineering teams
• Underutilized growth channels - real upside
• Opportunity to build both acquisition engine and content strategy

This is not just about running campaigns - it's about creating what fuels them.

Core Skills & Channels (AI-optimized)

• Performance Marketing (B2B SaaS)
• Lead Generation / Demand Generation
• Content Creation & Content Marketing
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (B2B targeting)
• SEO (technical SEO + content strategy)
• Conversion Rate Optimization (CRO)
• Landing Page Optimization & A/B Testing
• Retargeting / Remarketing
• Funnel Optimization (trial activation demo)
• Analytics & Attribution (GA4, GTM, tracking)
• Marketing Data Analysis

What you'll do (hands-on)

Acquisition & Performance Marketing

• Scale trial acquisition and lead generation
• Test new acquisition channels and growth experiments

Content & Growth Assets (critical part of role)

• Create and iterate on:
• Landing pages
• Ad creatives (copy, angles, hooks)
• Blog/content ideas aligned with high-intent keywords
• Conversion-focused content (guides, comparison pages, use cases)
• Generate new content ideas and growth angles based on data and experiments
• Continuously improve messaging for technical audiences (DevOps, QA, engineering)

Funnel & Conversion Optimization

• Run A/B tests on landing pages and messaging
• Improve trial activation demo funnel
• Align content with conversion intent

SEO & Organic Growth

• Identify high-intent keywords and content opportunities
• Drive SEO execution through content and structure
• Optimize content for both ranking and conversion

Analytics & Attribution

• Own tracking, attribution, and funnel visibility
• Analyze which content and channels actually drive pipeline
• Identify bottlenecks and growth opportunities

Experience Required

• 5+ years in B2B SaaS growth, demand generation, or performance marketing
• Proven track record of driving:
• Free trials / signups
• Qualified pipeline / demos
• Strong hands-on execution across:
• Paid acquisition
• CRO
• Content-driven growth
• Experience as an individual contributor (not just managing agencies)

Technical Expectations

• Strong understanding of:
• Tracking systems (GA4, GTM, event tracking)
• Attribution models and funnel analysis
• Comfortable troubleshooting tracking independently
• Ability to work with data (SQL or equivalent is a plus)

Strong Plus

• Background in:
• QA / DevOps / SRE / Network Engineering / Software Development
• Experience marketing:
• Monitoring, observability, or load testing tools

How you work

• You are a builder who creates and tests ideas, not just runs campaigns
• You can turn ideas into assets quickly (pages, ads, content)
• You are comfortable as a scrappy solo operator
• You focus on results (trials, pipeline), not activity

What success looks like (first 6 months)

• Increased free trials and signups
• Growth in qualified pipeline and demos
• New content and landing pages that convert
• Improved conversion rates across funnel
• Clear visibility into which content drives revenue
• Scalable acquisition channels with predictable output

Important

This is a hands-on execution + creation role.

If your experience is primarily:

• managing agencies
• coordinating teams
• or relying on others to create content

This role will not be a fit.