Data Scientist
Marketing Analyst
Sofia
Apply on the employer's siteRole description
At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions - myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.
As we are expanding our team, we’re looking for
Marketing Analyst
to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen!
About the role:
We're looking for a self-driven
Marketing Analyst
to serve as the analytical backbone of the Marketing organization. Rather than just reporting on individual channel metrics, this person will connect the dots across Paid Ads, Organic, Lifecycle, Comms, Product Marketing and others -identifying where the data points to opportunity, flagging risk before it shows up in the numbers, and giving each sub-team the insight and structure they need to make faster, better decisions.
We're looking for someone who can operate with a strategic mindset, work independently across ambiguous problems, and act as a thought partner to Marketing team members.
You'll partner closely with Marketing, Data, and Finance to make sure marketing strategy and investment decisions are grounded in evidence, not assumption.
What you’ll do:
Own the marketing analytics function
- Design, build, and continuously improve the marketing analytics and reporting infrastructure (tagging, tracking, dashboards) so it scales with the business.
- Serve as the go-to owner for marketing data quality and instrumentation - proactively catching gaps or breakages in tracking before they distort decision-making.
Drive cross-team insight
- Act as the analytical connective tissue across all marketing functions - understanding each team's goals well enough to translate their data into a shared view of what's actually driving business value.
- Evaluate channel and campaign performance (paid, owned, organic, email, etc.) and quantify each channel's contribution.
- Build and maintain funnel performance reporting across the full web-to-lead-to-customer pipeline, surfacing where the funnel is leaking and why.
Think strategically
- Proactively identify the analysis and insights each team will need - anticipating questions from campaign performance reviews, planning cycles, and exec reporting.
- Partner with Finance, Data, and Marketing leadership on target-setting, forecasting, and budget allocation recommendations across channels and initiatives.
- Support go-to-market planning with performance frameworks and ROI evaluation baked in from the start.
- Experiment with AI/ML tools and techniques (e.g., predictive modeling, LLM-assisted analysis, automation) to accelerate insight generation and identify new ways of working.
Enable the broader team
- Create a mix of standardized and ad-hoc reporting that stakeholders can act on - recommendations, not only numbers.
- Drive adoption of new KPIs, dashboards, and analytics practices across the Marketing org, including training less data-fluent stakeholders to self-serve where appropriate.
- Bring a point of view on which metrics matter (and which are vanity metrics) as the marketing tech and measurement landscape evolves.
This role is perfect for you if you have:
Required
- Bachelor's degree in Marketing, Business, Statistics, Economics, or another quantitative field.
- Approximately 2–5 years of experience in marketing analytics, growth analytics, or a closely related analytical role.
- Demonstrated ability to work across multiple marketing sub-functions (e.g., paid media, lifecycle, CRM, product marketing).
- Strong command of marketing fundamentals: funnel and conversion metrics, customer acquisition cost, customer lifetime value, channel contribution to pipeline.
- Experience in turning ambiguous, cross-functional data problems into clear, actionable recommendations for non-technical stakeholders.
- Hands-on proficiency with a BI/visualization tool (Power BI will be considered an advantage).
- Working knowledge of key AdTech and web analytics platforms (Meta Ads Manager, Google Tag Manager, GA4).
- Familiarity with CRM data structures (HubSpot will be considered an advantage).
- Advanced Excel skills.
- Excellent stakeholder management - able to advise without direct authority across different Marketing teams.
Strongly Preferred
- Exposure to or interest in machine learning concepts (e.g., predictive modeling, clustering, forecasting) and using AI tools (e.g., Copilot, ChatGPT/Claude, or similar) to speed up analysis.
- SQL proficiency for independent data extraction and analysis when needed.
- Exposure to marketing mix modeling and/or incrementality testing.
Why you should join myPOS:
- Vibrant international team operating in hi-tech environment
- Annual salary reviews, promotions and performance bonuses
- myPOS Academy for upskilling and training
- Unlimited access to courses on LinkedIn Learning
- Annual individual training and development budget
- Refer a friend bonus as we know that working with friends is fun
- Teambuilding, social activities and networks on a multi-national level
What we offer:
- Excellent compensation package
- 25 days annual paid leave (+1 day per year up to 30)
- Full “Luxury” package health insurance including dental care and optical glasses
- Meal vouchers of 102.26 EUR per month
- Fully covered Multisport card
- Fully covered public transport pass for Sofia
- Free coffee, snacks and drinks at the office
Who we are:
Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.
Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.
Pro tip:
Take it easy about meeting every requirement - this job description is just that, a job description! Even if you don’t tick every box, we want you to apply anyway! This is your chance to grow, learn, and build your career with us. We value potential over perfection, and we are all about mutual growth!
Apply by filling in the form below and send your CV in English!
myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.
Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!
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