Frontend Engineer
Product Designer/Builder (F/M/X)
Berlin
Apply on the employer's siteRole description
About us
At ablefy, we believe passion can turn into a career for anyone. With ablefy.io, we give coaches, consultants, creators, and entrepreneurs everything they need to build and sell digital products online — simply and efficiently. 70,000+ entrepreneurs already trust us to power their business.
Born in 2015, ablefy has grown into a true all-in-one solution — courses, memberships, payments, e-ticketing, and more. We take care of the hard stuff, so our users can focus on what truly matters: growing their business.
Today we're the #1 platform for coaches and creators in the DACH region — and we're not slowing down. That's where you come in.
Our mission; to build software that empowers everyone to start, run and grow a successful digital business - borderless, is supported by our high performance principles that are crucial to our success:
- Radical Collaboration
- Constructive confrontation
- Adaptive execution
- Collective ambition
- Evolving expertise
- Empathetic leadership
Why This Role Exists Now
The product industry is shifting. The traditional handoff chain — research, spec, design, code, each owned by a different person — is giving way to something leaner and faster. AI is collapsing execution barriers that once justified those boundaries. Companies that adapt are moving toward builders who can hold the full problem in their heads and ship end-to-end, with less friction between thinking and making.
We believe the future belongs to people with strong judgment who use AI to execute across disciplines. Not generalists who know a little of everything — but people with deep craft who refuse to stop at the handoff.
This role is our bet on that future. We're not hiring someone who passes work to the next person in the chain. We're hiring someone who ships outcomes.
About the role
A
Product Designer/Builder
at ablefy sits at the intersection of product, design, and engineering. Rather than owning one lane, you bridge all three — using that cross-domain fluency to compress feedback loops, reduce handoffs, and raise the bar on both delivery speed and experience quality.
This role starts with a stronger emphasis on product design — owning the UX quality and shaping the experience of a key part of our product. Over time, as you grow into the full breadth of the role, the expectation is to evolve into a true Product Builder: running end-to-end delivery across discovery, design, and engineering with increasing independence.
You'll be expected to cover the full breadth of day-to-day work independently — running discovery, shaping the experience, building and shipping — at a high quality bar. For critical initiatives, you'll have access to senior and staff-level specialists across product, design, and engineering who can go deep with you when it matters most. But 80% of the time, you own it end to end. You'll work closely with a small, senior engineering team and report directly to leadership.
This is an AI-first role.
AI is not a shortcut here — it's the infrastructure that makes this breadth of ownership possible.
A Day at Work
Your day might start by reviewing an AI-compiled report — customer insights, marketing trends, product KPIs — giving you a sharp, up-to-date picture of where things stand. From there, you reach out directly to lead customers to dig deeper into what the data is surfacing. That combination of automated intelligence and real human conversation is what gives you a solid, grounded understanding of the opportunities — and the confidence to decide what to tackle next.
For major features, you vibe code a working solution using AI tools, following the design guidelines set by the design team. That prototype becomes the spec — you use AI to translate it into clear, structured documentation for engineers, who then take it the final 20% of the way to production.
For smaller UX improvements, you go even more direct: you write the frontend code yourself using AI tools, following engineering best practices, and submit quality pull requests that are ready to ship.
Once something ships, your job isn't done. You review AI-generated release documentation and approve announcements to customers and customer-facing teams — making sure the value and updates are communicated accurately and clearly before anything goes out.
Responsibilities
- Run product discovery end-to-end — use AI vibe coding tools to rapidly prototype concepts, test them with users, and validate ideas before a single engineering sprint is scoped.
- Drive prioritisation and get engineering buy-in by showing working prototypes, not Jira tickets.
- Use AI to synthesise user feedback, market signals, and usage data into clear product insights — and translate those into decisions the whole team can rally behind.
- Own the UX quality of your area — from information architecture and interaction design through to high-fidelity execution, in Figma or directly in code.
- Directly build parts of the product in the production environment, working closely with engineers to finish up and refine the last mile of the experience.
- AI gives you the tools to move fast — but you're the one responsible for the decisions, the UX quality, and the product KPIs. Own the impact, not just the output.
- Help shape ablefy's platform for the next generation of digital entrepreneurs.
Qualifications
Design — your core strength
- Mid to senior-level UX and product design skills, with a portfolio that shows end-to-end product thinking from insight to shipped experience.
- Fluent in both vibe coding and high-fidelity design in Figma — you can move between prototyping directly in code and refining details in a design tool depending on what the moment calls for.
- Strong understanding of design systems — from defining concepts and principles through to consistent execution in production.
Broader foundation
- Good understanding of data analysis — comfortable reading product metrics and translating numbers into design and product decisions.
- Solid user research practice — you've run interviews, usability tests, and turned findings into concrete changes.
- Experience working closely with engineers — you understand how things get built and can speak their language.
- A genuine desire to grow into product management and engineering over time, with the ambition to step into a full Product Builder role within a few months.
- Language requirements— Fluent German & English.
Nice-to-haves
- Background in SaaS, marketplace, creator economy, or EdTech products.
- Deep technical background in frontend development (React or similar).
Our Ideal Candidate
You are already an expert in one domain — whether that's UX design, product management, or frontend engineering — and you're hungry to grow beyond it. You don't want to hand work off and wait; you want to own delivery end to end, from the first insight to the shipped product.
You're genuinely excited about AI and technology — not as a trend to follow, but as a force multiplier that lets you make more impact than your job title suggests. You've already started using AI to expand your reach, and you're eager to keep going. You're a fast learner who seeks out new skills not because you have to, but because ownership requires it.
You want to grow into a role that sits across design, product, and engineering — and you see ablefy as the right place to build that.
Benefits
- Paid Time Off - 30 vacation days.
- A competitive salary.
- A personal Training & Development budget of € 1,500 per year.
- Responsibility and trust from day 1.
- Individual coaching and further training to support you in your development.
- A free BVG ticket.
- Employee discounts at numerous companies (e.g. at the gym or in online stores).
- Pension program with company match up to 30% of employee contributions.
- A Culture of equity and Inclusion where you are appreciated for the person you are.
Diversity & Inclusion
At ablefy, we embrace our differences, as they are our greatest strength. We recognize that everyone has a unique perspective based on their experiences, identities, and thought processes, and we strive to create an inclusive environment for all. Discrimination based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, disability status, or any other aspect that makes you unique is not tolerated at ablefy. We aim to make growth accessible to everyone!
We know that no candidate checks every single box, and that’s okay! If you’re excited about this role and think you can bring something valuable to our team, we encourage you to apply—even if you don’t meet every requirement. We’d love to hear from you!
AI at ablefy
- As an AI-first company, we put intelligent technology at the heart of everything we do. AI is part of how we build, learn, and grow together. It helps us work smarter, move faster, and focus on creating real impact. We believe the strongest results come from combining thoughtful technology with curious, driven people — and we’re excited to shape what’s next, together.
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