Platform Engineer
SEO, AI Search and Website Manager
Remotecontract
Apply on the employer's siteRole description
- Department
Go-to-Market
Marketing
- Career level
Senior (IC4) - Location
Berlin, Germany
Your role
This role sits within emnify's marketing team of 11, reporting directly to the VP of Marketing. You will own three interconnected pillars — SEO, Generative Engine Optimisation (GEO), and our HubSpot website — and be accountable for tying all three to pipeline. Day-to-day, you'll work most closely with the Demand Generation Manager and Content Manager, with strong cross-functional ties to Product Marketing, Legal, and our Network team. You'll also serve as the primary point of contact for our SEO/GEO agency, with shared touchpoints across our web development and design agency.
Your First 6 Months
In your first few weeks, you'll get under the hood of our current SEO and GEO performance — auditing what's working, what's been neglected, and where the quick wins are. You'll also work with our existing SEO/GEO agencies and continue to develop and manage the relationship with them
By month two or three, you'll have a clear organic roadmap in place, aligned with Demand Generation and Content, and be running the first round of CRO experiments on our key conversion pages. If an agency transition is needed, that process will be underway.
By the halfway mark, you'll own a live performance dashboard, be reporting organic pipeline contribution to the VP of Marketing, and have begun the multilingual website work for our North America and Brazil markets. SEO and GEO will feel like one connected programme rather than two separate tracks.
Modern SEO:
- Own the SEO roadmap end-to-end — strategy, prioritisation, and execution across technical, on-page, and off-page — driving qualified organic traffic that converts, not just ranks
- Lead technical SEO across a complex, multilingual environment Core Web Vitals, schema markup, hreflang, and crawl health across EN, DE, ES, FR, IT, and PT-BR
Generative Engine Optimisation (GEO) / AI Search:
- Build emnify's presence in AI-generated answers — structuring content, entity signals, and citations so we show up in ChatGPT, Perplexity, Google AI Overviews, and Gemini for the searches that matter
- Develop and own our GEO measurement framework — tracking brand mentions and product citations across generative outputs and iterating based on what moves the needle
Website Management (HubSpot):
- Own the HubSpot website end-to-end — building and optimising pages, running CRO experiments at key conversion touchpoints, and maintaining a clean, well-governed CMS
- Partner with Demand Generation, Design, and Product to ship website improvements that support pipeline, not just traffic
Agency Management:
- Serve as the day-to-day lead for our SEO/GEO agency — setting clear briefs, holding deliverables to a high standard, and ensuring output stays aligned with emnify's strategy and quality bar
Demand Generation Impact:
- Connect organic performance directly to pipeline — owning targets for traffic, MQL-to-SQL conversion, and organic revenue contribution, and reporting those results to marketing leadership
What we expect
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A solid track record in hands-on SEO within a B2B/B2C or SaaS environment, with demonstrable results across technical, on-page, and off-page disciplines.
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Fluency in HubSpot Content Hub — you can build, edit, and manage pages independently, without developer support. This is non-negotiable.
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Strong technical SEO capability, crawl audits, Core Web Vitals, schema markup for multilingual markets, log file analysis.
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A genuine understanding of GEO and AI Search optimisation — you can speak to entity SEO, E-E-A-T, and structured citations in practical terms, and you have a view on how these differ from traditional SEO.
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Proficiency with GA4, Google Search Console, and at least one of SEMrush or Ahrefs.
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The ability to build a clear reporting framework and present organic performance and insights to marketing leadership in a way that connects to business outcomes.
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Strong project management and cross-functional collaboration skills — you're comfortable working with content, design, legal, and external agencies simultaneously.
Why join us?
emnify already has meaningful momentum in AI search: for several high-value IoT phrases, we show up in the first positions across LLMs, and a significant share of our converting inbound traffic is coming directly from tools like ChatGPT and Perplexity. This isn't a "let's explore AI search one day" situation — the opportunity is live, the signals are strong, and we need someone to build on them deliberately. At the same time, our homepage, blog, and developer blog represent identified growth levers that are ready to be pushed further. With a category leadership position to defend and expand across six languages and three priority markets — Europe, North America, and Brazil — the scope here is genuinely broad and the visibility of your work will be immediate.
Why it might not be a match
- You prefer a role with a clearly scoped remit. This one spans SEO, GEO, full-stack website management, agency oversight, and pipeline accountability — the breadth is real, and so is the ownership that comes with it.
- You're more comfortable optimising a mature, well-documented programme than rebuilding and redefining one. Some areas of the website and organic strategy need honest reassessment before they can be scaled.
- GEO is entirely new territory for you and that makes you hesitant rather than curious. We're already seeing results from AI search, and we need someone who wants to figure out the next chapter of that story — not someone who needs the playbook handed to them first.
Your career path with us
Why join our
Engineering team?
Team & structure
Our engineering team is made up of engineers primarily based in our Berlin and Würzburg offices. The team is organised into cross-functional squads aligned to product domains, bringing together backend, frontend, and infrastructure expertise.
Business impact
Engineering builds and scales the platform that powers global IoT connectivity. Their work enables customers across industries—from aviation and robotics to smart cities and beyond—to connect, manage, and scale their devices reliably, while driving emnify’s growth and product innovation.
What you’ll work on
You’ll tackle complex technical challenges across distributed systems, connectivity, and APIs—building scalable solutions and shipping features that have real-world impact at global scale.
Why join our
Finance team?
Team & structure
Our finance team is a small, lean group primarily based in Berlin, covering FP&A, accounting, and commercial finance. The team works closely with leadership and partners directly with departments across the business.
Business impact
Finance sits at the centre of decision-making—providing the insights that guide how we invest, grow, and scale. From supporting international expansion to shaping commercial strategy, their work has a direct impact on emnify’s trajectory.
What you’ll work on
You’ll work on forecasting, budgeting, and commercial analysis, partnering with teams across the business to understand performance, challenge assumptions, and help drive smarter decisions.
Why join our
Go-to-market team?
Team & structure
Our go-to-market team is made up of people across four continents. Each major region—LATAM, the US, Europe, and the Philippines—has dedicated sales, customer success, and marketing specialists working closely together.
Business impact
The team drives new customer acquisition, builds brand awareness, and develops strong, long-term customer relationships. They play a key role in expanding our global presence and shaping how emnify is positioned in the market.
What you’ll work on
You’ll build relationships with both new and existing customers, develop a deep understanding of market needs, and help uncover opportunities that inform new product development. Your work will directly contribute to expanding our global footprint.
Why join our
Legal team?
Team & structure
Legal is a small, highly collaborative team working across commercial, regulatory, and compliance areas. The team operates globally, partnering closely with teams across the business to support a wide range of initiatives.
Business impact
Legal enables the business to scale internationally while managing risk in a complex regulatory landscape. Their work supports customers across diverse industries—from smart cities and aviation to EV charging and beyond—ensuring we can operate confidently across markets.
What you’ll work on
You’ll work on a broad range of legal challenges, from commercial contracts to regulatory initiatives and strategic projects. It’s a fast-paced, agile environment where no two problems are the same, shaped by the diversity of our customers and the global nature of our business.
Why join our
People Ops team?
Team & structure
People Ops partners with teams across the business, spanning hiring, development, and culture. Working across 15+ countries and four major hubs—São Paulo, Berlin, the United States, and Manila—the team brings together a wide range of working styles and cultural perspectives.
Business impact
The team builds the foundation for a high-performing, inclusive, and globally connected organisation. By bringing together diverse cultures and ways of working, they enable teams to collaborate effectively and perform at their best.
What you’ll work on
You’ll shape hiring strategies, employee experience, and development programs across a globally distributed workforce—helping to build a cohesive culture while supporting teams in different regions to thrive.
Why join our
Product management team?
Team & structure
Our product managers are primarily based in Germany and across Europe, working closely with engineering and design in cross-functional teams aligned to key product domains.
Business impact
Product sits at the intersection of customer needs, technology, and business strategy. The team defines what we build and why—shaping the platform to support customers across industries like fleet management, EV charging, aviation, pet tracking, and more, while driving growth and differentiation for emnify.
What you’ll work on
You’ll lead product discovery, prioritisation, and delivery—working closely with customers and internal teams to identify opportunities, define solutions, and bring new features to market that solve real-world connectivity challenges at scale.
Your benefits
Work flexibility
We're a globally distributed team, making flexibility essential. Our roles are designed as hybrid, remote, or include relocation opportunities.
Time to recharge
Enjoy a generous time-off policy starting at 30 days (location-based) to recharge and focus on what matters most.
Learning support
Ongoing professional development opportunities through access to courses, certifications, or conferences.
Good vibes
Join regular company events and team outings to connect with colleagues, celebrate, and have fun. Oh, and did we mention our dog-friendly offices?
Our hiring process
With our skills-first assessment, we focus on what you can do and the strengths you bring to the table, giving you a fair chance to shine based on your abilities, not just your resume.
1. Application Review
Our Talent Partners will review your application and skills for the current role and future opportunities.
2. Talent Interview
A 45-minute chat with one of our Talent Partners to learn about your skills, motivation and achievements.
3. Department Interview
A 1-hour discussion with your Hiring Manager, who will evaluate your skills and expertise. Let your skills shine and show us how you can contribute!
4. Functional Assessment
Be ready to demonstrate your skills through tasks like case studies, presentations, panel discussions, or coding challenges (depending on the role).
5. Final interview
Get to know your team and stakeholders. Discuss your fit and culture- add with us, and how we can grow together!
We believe in giving everyone a fair chance!
When you apply for a role at emnify, we'll focus on your skills and what you can bring to the table, regardless of your nationality, ethnic or national origin, skin color, religion, disability, sex, sexual orientation, or gender identity. If you have a disability, chronic illness, or are neurodiverse, please let us know so we can provide the support you need throughout the application process.
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Meet your talent partner
William Betts
Senior Talent Partner
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