LinkedIn packaging & growth strategy
You did not lose that search. You were never in it, and no rejection email is sent for that. Which fields you filled in, and how, is the whole of whether your name comes back — and it is fixable in three days.
Five narrowings between that query and a message
One search ends with a recruiter writing to two or three people. Each step throws away most of what is left, and each step is lost for a different reason. The bars are illustrative; what we change at each step is not.
- 01
Matched the filter
Everyone the query technically returns. A role called “Growth Ninja” is not among them — it is invisible to every recruiter filter in existence.
We normalise every job title to the term your market actually searches for, and set location and seniority in the fields the filter reads rather than in prose.
- 02
Reached page one
Nobody pages through to result two hundred. Fifty skills, none of them relevant, rank worse than twelve that are.
We reorder the skills list so the heavily weighted first few are the ones being searched, and thin out the rest.
- 03
Survived the skim
Four lines of text, in a list of forty. That is the whole of your first impression.
We write several headlines to test, each built for four lines of result text rather than for you. You run them a fortnight each and keep whichever brought more search appearances.
- 04
Got opened and read
Thirty seconds, no notes taken. Everything after “see more” is read by almost nobody, and it is where most people put the point.
We rewrite the opening two lines to answer the only question the visitor has — whether you are worth a message.
- 05
Worth writing to
Two or three people out of the original result set. At this point nothing about your profile is being read any more; it is being compared.
We make the proof checkable: numbers in the experience entries, links where the work is public, and a banner that survives both the desktop and the mobile crop.
Two different people buy this, and the work forks at intake
You want to be found
Job hunting and tired of the application form. The profile gets tuned for recruiter search — the exact titles and skills they filter on, in the fields the filter reads.
Success looks like an InMail you did not ask for.
Still filling in application forms as well? Then the resume is the other half of the decision, and resume and LinkedIn together at $180 build both from one keyword map.
You want an audience
Consulting, founding, or building a name. The profile has to convert a stranger who arrived from a post: the opening is a pitch, and the proof is talks, repositories and case links.
Success looks like inbound from clients, not only from HR.
Seven of the thirty post templates
The playbook is not advice to “post consistently”. It is thirty openings with the shape already decided, so the twenty minutes goes on your specifics rather than on the blank box. Here are seven, with the first line written out.
- Template 03 · the reversal
“We spent four months building the thing nobody asked for. Here is the question we should have asked in week one.”
Admitting a wrong call reads as seniority, not weakness — and it is the one post type strangers reliably finish.
Works for both forks - Template 07 · the number
“Activation went from 31% to 44% in two quarters. Three of the four things we tried did nothing.”
The same metric that sits in your profile, expanded once. Recruiters who half-remember the number recognise the name later.
Job-search fork - Template 11 · the teardown
“I onboarded to four competing tools this month. Only one of them asked me a question before showing me a dashboard.”
Public, specific, and about work rather than about you — which is why it travels beyond people who already follow you.
Audience fork - Template 14 · the recruit
“We are hiring one person this quarter, and here is the problem they will own in their first month.”
The post that makes hiring managers write to you, because it shows you think about roles the way they do.
Audience fork - Template 19 · the artefact
“Here is the one-page template we use before any migration. Take it.”
Something usable, given away. It is the cheapest way to be remembered by people who never comment.
Works for both forks - Template 23 · the comment
“Two things I would add to this, from having got it wrong twice.”
Not a post at all. Ten of these a day compound faster than three posts a week and cost a fifth of the effort.
Works for both forks - DM script 02 · the follow-up
“You mentioned the migration was stalling. Did the second approach land?”
Specific, unhurried and about them. The message people answer is the one that remembers what they said.
Job-search fork
Whose job is which half
Most disappointment with a profile rewrite comes from a misread of this split, so it is on the page rather than in the small print.
Ours · three days, once
- Headline, opening, every experience entry, skills and keywords — rewritten and published on your profile.
- A custom banner, sized so that the desktop and the mobile crop both survive.
- The settings pass: search visibility, Creator mode, the toggles nobody opens.
- Headline variants to A/B, plus a written note on what to add next.
Yours · ninety days, repeatedly
- Run each headline variant for a fortnight and keep the one that brought more search appearances.
- Post from the template set at whatever cadence you can actually sustain.
- Reply to comments within a day — the reply is what puts the post back in front of people.
- Read the search-appearances number monthly. It is the only figure here that moves on its own.
Send the profile link. That is the start.
$90 · Deliverables in 3 days. No questionnaire first — we read what is there now and ask only about the gaps.
Not ready to decide, or not ready to pay it all at once?
Two doors, and both are open. Neither costs you the price of the service.
Still weighing it up
A free intro call, no obligation. We look at where you are, say plainly whether this service is the right one, and tell you if it is not.
Book the intro callDecided, but not all at once
You can pay in parts and spread it over months. The parts add up to the same price exactly — no interest, no fees, nothing added for paying this way — and work starts as soon as the first one clears, not after the last.
How paying in parts worksThe exact split depends on the price and on where you are. What you see here is what your own order will show — before anything is charged.